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Marketing Communications Writer-Healthcare

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Responsible for providing advanced creative and technical advice and writing support for the development and implementation of moderately complex marketing communication materials.

This role requires copywriting experience for marketing collateral and other materials. It is not a technical writing role.

Experience in health care or managed care preferred.

Primary duties to include, but are not limited to:
Consults with business leaders to identify business objectives. Evaluates the effectiveness of communication plans, strategies, copy and materials, and recommends communication strategies and implementation approaches.

Collaborates with creative teams on customer needs and develops and implements communication solutions.

Researches, writes, edits, and reviews content for traditionally printed programs (marketing collateral, trade publication advertising, direct mail, etc.) and/or digital programs (online advertising, micro sites, text campaigns, etc.). Ensures all materials meet internal and external business and legal standards, and follows appropriate corporate standards, guidelines, and approval processes.

Identifies improvements/efficiencies that support operational excellence, and supports business initiatives (plain language, standardization, going paperless, etc).

Requires a BA/BS degree; 3-5 years of related experience; or any combination of education and experience, which would provide an equivalent background.

Work from home is possible, but not preferred. Candidates must be proficient in MS Word, PowerPoint and Adobe Acrobat Professional.

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