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Marketing Communications Specialist

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Our Fortune 500 Healthcare client is in need of a communication expert who will be responsible for building the messaging supporting provider communications. The perfect candidate will collaborate with D2C communication colleagues and work with subject matter experts (Brand, Social, Digital, Research and Events & Sponsorships) and with Creative Services partners to develop and execute effective marketing communication strategies. The ideal candidate will have Healthcare experience, specifically developing provider communications or come from an agency background.

Responsibilities:
• Account Management role that works in close partnership with the Network Operations and clinical teams (contracting, network operations, provider relations) as well as various specialty marketing groups including Segment Marketing to ensure timely and flawless delivery of the Company provider communications plan (including doctors, group practices, hospitals, facilities, hospital administration/management).
• Works under the direction of a senior account manager, and provides an impact by understanding the client objectives and recommending new, creative and differentiating marketing communications tactics.
• Responsible for ensuring the timely and effective development and execution of the marketing communications plan(s), working with the senior account manager, internal client contacts, the specialty marketing teams, and/or with outside marketing partners
• Responsible for formulating strategies and tactics that convey the most effective market messaging to target audiences.
• Develops creative briefs and partners with Creative Services including obtaining production schedules and budget estimates and working with copywriters, designers, illustrators and creative vendors.
• Secures final sign-off from subject-matter experts, project owners and legal/compliance team.
• Through collaboration with internal stakeholders, is responsible for ongoing project updates to management and internal clients.
• Identifies critical opportunities to communicate to internal audiences and provides editing/review support to ensure consistency of messaging.
• Develop smart project proposals, effective creative briefs and drive kickoff meetings.
• Help drive effective and efficient production schedules and support established budgets.
• Work with Segment Marketing, Product, Pricing, Underwriting and Operations team members to help unlock differentiating market messaging for use in multiple formats.
• Continually generate ideas and opportunities to innovate, which can include process, media, tactics, and other ideas intended to improve the company's competitive position in marketing communications.
• Evaluate effectiveness of current communication strategies and messaging/tactics and drive change as needed to properly support the channel and the customers.
• Partner with Brand to ensure consistency of voice across business advertising/communications and leverage Brand campaigns to support business goals.

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