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Marketing Communications Specialist

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Our client has an immediate need for an experienced, Marketing Communications Contractor to join our Marketing Communications team based at their headquarters in San Francisco, CA.

This person will be responsible for strategically developing and executing customer-centric communications plans designed to educate our internal field teams, brokers, employer groups and members on news, happenings, and updates.


Responsibilities:
• Support communications program for specific areas within the company.
• Work together with stakeholders to determine communication needs.
• Strategically develop communications plans based on research and feedback from stakeholders. Ensure messaging/positioning is aligned with impacted market segment’s messaging and our client's corporate value proposition and key initiatives.
• Tailor plan to meet the needs of all audiences impacted: Our client, Brokers, Customers, Subscribers, Members
• Execute on all phases of the communications plan. Which may include: Sales Training presentations, Internal/External Frequently Asked Questions, Alerts, Email blasts, Letters, etc.
• Oversee approval process, design and distribution of your communications projects. Drive the timeline to ensure all projects meet their scheduled deadlines.
• Ensures all communications maintain the client's brand requirements and guidelines. Enforce consistency and standardization across all communications.
• Partner with corporate communications (media relations) on specific projects to ensure our key marketing communications audiences are included in any corporate level announcements.
• Understand legal, brand, and regulatory compliance requirements for marketing and communicating about health insurance plans.
• Measure the success of all marketing communications through analytics.

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