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Marketing Communications Specialist

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About our Client

Our client is a renowned equities research house and boutique fund manager with a passion for helping Australian investors invest with confidence and peace of mind. They

are highly regarded for designing and delivering high quality stock market solutions, for direct investors as well as financial advisers and planners.

About the Role
Working in a small dynamic marketing team, you will be a highly motivated individual who enjoys managing a busy schedule and identifying innovative marketing and communication opportunities.

• To plan, develop, implement and evaluate key marketing and communications campaigns and activities to support marketing and sales objectives
• Development and implementation of internal and external marketing communications strategies, including copywriting for website and collateral
• Manage and execute PR Communications strategy, including managing relations with key media contacts
• Be the expert in customer segmentation, create brand building campaigns that are targeted to each key segment in the direct and intermediary channels using appropriate messaging
• Analyse campaign results and historical data to provide assessment and utilise insight gained to influence future campaigns
• Implement key marketing projects across product development, website enhancement and key events
• Manage advertising placements across the business for efficiency and consistency purposes, including price negotiation

What you will bring to the role:

• Excellent verbal and written communication skills
• Strong campaign management experience
• Time management, project management and organisational skills
• Knowledge of design and marketing production processes
• Experience in working with marketing systems, including CRM and CMS applications
• University Degree in Marketing /Communications
• Ideally experience working within the financial services industry, within a funds management, equities, online broking or stock market research business

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