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Marketing Communications Specialist

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As a Marketing Communications Specialist, you will be responsible for the tactical execution of marketing campaigns designed to acquire new customers. Working with a Direct-to-Consumer Marketing strategy, this role is focused on working through a marketing execution process and knowing the details for coordination, including: Impactful messaging, Hitting specific target audiences and enrollment numbers, meeting project deadlines and delivering campaign metrics that demonstrate a value by recommending improvements.

Key Responsibilities:

  • Facilitates Direct-to-Consumer planning with daily workflow of communications, including Creative brief process (writing and refining), production schedule and budgets.
  • Supports the execution of segmented marketing strategy including Direct Mail, Print, Collateral Materials and special promotional opportunities
  • Sets agendas, reviews/approves campaign tactics, manages discussion flow and realizes continuing positive outcomes.
  • Manages flow of creative assets approval process between the agency, internal stakeholders and through the required compliance review for timely execution.
  • Manages marketing metrics including response rates and lead to sale rate to identify improvements to marketing processes and tools that can be used across multiple campaigns.
  • Supports test and learn agenda, channel-level analytics and ongoing channel optimization tactics.
  • Maintains outside requests for materials and other support as needed.
  • Identifies and leverages best practices, market insights and actionable information.
  • Maintains knowledge of market activity from traditional and nontraditional competitors and ensuring market message contemplates and speaks to varying solutions.
  • Is a positive role model for solution-driven relationships with creative partners, internal teams and stakeholders at a variety of levels.

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