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Marketing Communications Project Manager

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Our client is seeking a Marketing Consultant to work with them on this short-term request, which has an opportunity to be extended. In this role, you will be responsible for managing Direct-to-Consumer marketing communications projects related to a business acquisition, specifically working on transition and migration activities execution.

Key responsibilities:
- Manage acquisition communication to customers by overseeing process from start to finish. Working with multiple teams including marketing, creative, External vendors, Operations/Customer Service, Legal and Compliance to move projects forward within deadlines and on budget.
- Manage communication of operational changes to customers, agents and providers, such as updates to: ID card, EOB, rate increase letter, etc. that will reflect the change in ownership as well as redesigning materials to align with current corporate standards.
- Manage transition of Digital customer touch points including: web portal, social media and the public website.
- Support D2C retention campaigns for acquired customers. Focus will be on:
• Planning in line with larger strategy
• Driving creative development with internal agency partners
• Campaign Execution
• Monitoring results
- Participate in the recommendation and implementation of marketing strategies to achieve retention goals
- Provide weekly status updates to Acquisition Steering committee on D2C Marketing campaigns and status
- Serve as liaison between Acquisition Steering committee and our client’s Marketing/Retention team
- Work closely with product, sales, operations, finance, and technical teams to develop messaging and customize presentations and other materials to customer-specific needs.
-Ensures plan execution stays within designated budget
-Thorough collaboration with internal stakeholders, is responsible for ongoing project updates to management and internal clients

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