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Marketing Communications Manager

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The Marketing Communications Manager will manage internal/external marketing communication strategies to support eBay Enterprise’s Marketing Solutions (EEMS) organization and eBay Inc. The eBay Enterprise marketing communications manager will work closely with eBay Enterprise product marketing, communications and events colleagues, eBay Inc. corporate communications, HR and members of the eBay Enterprise executive team to develop and manage internal and external marketing communications strategies, messaging and vehicles.

Job Responsibilities:
Overall:
• Provide EEMS solutions strategic and executional marketing leadership.
• Act as window person to central marketing communications team for all marketing activities that support all EEMS products and services.
• Plan, execute and manage all EEMS related marketing communications programs
- Leverage expertise of marketing communications team for PR, sales collateral, events
- Leverage EEMS product marketing teams as source of product knowledge
- Evangelize EEMS services across eE and eBay Inc.

External Communications (90%)
 Work with EEMS product marketing and various functional departments including sales and services and sales enablement teams to develop lead gen campaigns, sales collateral, training materials, case studies, templates, newsletters and other core Marketing Solutions deliverables. Ensure strategic consistency, establish KPIs to track effectiveness and report on all outcomes.
 Work with events team on EEMS deliverables for corporate and industry events including agendas, presentations, signage, and logistics.
 Contribute to content writing and to the redesign and evolution of ebayenterpise.com by working closely with internal and external creative and production resources.
 Work with the extended sales enablement team on campaigns that generate lead opportunities for sales teams.
 Help the extended marketing team quantify the results of various marketing initiatives by summarizing results and key findings and tracking key KPIs

Internal Communications (10%)
- Support employees’ understanding of eBay Enterprise and/or eBay Inc. business direction and strategy as needed
- Support messaging and branded aspects of employee events including town hall meetings and newsletters specifically created for employees with HR


Experience
At least 8 years of relevant experience in a B2B technology marketing and communications environment with superior strategic, communications, writing, editing and proofreading skills. Must enjoy working in a dynamic, rapidly changing workplace.

Basic Qualifications:
- Experience developing marketing communications strategies and plans
- Familiarity with lead generation tools like Eloqua/Marketo and sales CRM tools like Salesforce
- Strong organizational and project management skills
- Expertise working with and counseling senior executives
- Sensitivity to cultural and regional differences in communications including style and spelling.
- Web publishing (SharePoint) and PowerPoint skills
- Experience working successfully in a global company across several time zones.
- The ability to organize and handle a variety of detailed tasks simultaneously and to work effectively and efficiently under tight deadlines.
- The ability to work independently when needed to make progress on a complex program over time
- Experience translating business and sales strategy into marketing communications strategy that is deployed across the organization.
- View employee communications as vital to the culture of an organization and a key element of a great place to work.
- A fun and flexible personality that fits the eBay Enterprise culture

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