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Marketing Communications Content Specialist

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A large energy client of Aquent's is looking for an experienced Content Specialist to lead content development and strategy for one of their large North American divisions. Specific responsibilities for this role include, but are not limited to:

• Build strategic content framework for industrial brands with input from key stakeholders (marketing, CRM and global) for US and Canada.
• Lead Content development for large North American division including:
o Videos
• Informational/educational
• Promotion of product
o White Papers
o Blog Articles
o Poll / Infographics
o Testimonials
o Case Studies
o US/Canada Web site articles/content

• Responsible for on-going creative development, management of outside creative resources, engagement of key stakeholders, and execution of all specified content.
• Serve as point person to update websites using Adobe CMS.
• Use learning from look backs on campaign performance and analytics to drive content development.
• Develop scripts, storyboards and provide editing direction to deliver final content (examples of work requested)

Developed content will used for the following:
o eMail Marketing
o Web Sites
o Social Media
o Tradeshows
o Internal and External Sales Teams
o Retail Sales Teams

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