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Marketing Communications Consultant

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Marketing Communications Consultant- Bridgewater NJ

Must have experience-

1. Marketing Communications
2. Strong writing background
3. Campaign management
4. Financial/Insurance or Corporate or Agency industry experience preferred

Responsible for assisting in the creation, production and maintenance of materials for my client Resources organization. Help carry out strategic marketing initiatives that promote retirement plan products in the healthcare, education, government and non-profit sectors (403(b) and 457 plans). Provide field sales support for prospecting and education materials and programs at both the plan sponsor and participant level (first and second sales).

Principal Activities
• Help write and produce collateral materials that promote retirement savings concepts, the employer-sponsored retirement plan, client its services and its representatives, in both print and online media.
• Partner with Client Management and field sales organizations to deliver custom marketing materials for some of larger clients, which may include letters, seminars and web content; coordinate mailings of custom materials when needed
• Assist with managing marketing material inventory, including review of inventory reports, reprinting and stocking materials and regularly reviewing expiration reports.
• Updating existing materials, which may require editing, redesign, legal review and printing or uploading to print-on-demand systems.
• Assist with the maintenance of content on the Marketing section of the intranet (iPortal)
• Manage the articles library by keeping content approvals up to date, selecting new content from vendor database.
• Assist with the collection and review of data to analyze the effectiveness of our marketing campaigns.

Required Competencies
• Bachelors degree in marketing, communication or related area
• Experience working in financial services; Knowledge of retirement plans, mutual funds and annuities preferred
• Strong verbal and written communication skills; experience writing digital content a plus
• Ability to work as part of a team or independently.
• Attention to detail and follow through on ongoing projects
• Strong interpersonal and follow-up skills
• Strong proofreading skills and an eye for consistency
• Proficient using Word, Excel, PowerPoint and Adobe Acrobat software
• Experience using Brainshark a plus

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