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Marketing Communications Collateral Specialist

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In support of our client's goals to increase the health, well-being, and security of the individuals they serve, their Marketing organization partners with Business Units, Sales Organizations and other functional support groups to build the brand, products and programs which will make our client the preferred brand in the marketplace. This is accomplished by translating business objectives into effective programs and initiatives, through a combination of applying broad marketing expertise, supported by a robust Business Intelligence competency. Within Marketing, the Marketing Communications organization is responsible for developing and executing messaging support and Marketing Communications Plans, which help retain and grow our client’s diverse customer base.

This position reports to the Direct-to-Consumer (D2C) Marketing Communications Manager and is focused on supporting strategy, creative development, planning, execution and follow-up of online & offline customer & broker communications and campaign initiatives.

POSITION SUMMARY

This position is responsible for the planning, creative development, and execution of customer & broker communications and campaigns. This position will work closely with various specialty marketing groups (e.g., other Marketing Communications teams, Creative Services, Brand Management, Customer Experience, Research, Public Relations, Business Communications, Digital/Social Media, Events & Sponsorships) and external partners (e.g., marketing and advertising agencies, printers) to ensure timely and flawless delivery of the plan. A continuous improvement and metric-driven mindset is vitally important.

DUTIES AND RESPONSIBILITIES

• Support the development and execution integrated customer communication plans and development of all supporting communications that provide compelling reasons for customers to consider client.

• Work in close partnership with Creative partners to deliver on business need. Including the development of Project Proposals, Creative Briefs and kick-offs and support production schedules and budget estimates

• Work closely with key matrix partners in Segment Marketing, Product, Pricing, Underwriting and Operations to bring forth Client’s most differentiating market messages in multiple formats to use in a variety of situations.

• Continually generate ideas and opportunities to innovate, which can include process, media, tactics, and other ideas intended to improve Client's competitive position in marketing communications.

• Identify critical opportunities to communicate to internal audiences and provide editing/review support to ensure consistency of messaging.

• Secure final sign-offs from subject matter experts, project owners and compliance/legal team.

• Evaluate effectiveness of current communication strategies and tactics and drive change as needed to properly support the channel and the customers.

• Partner with Brand to ensure consistency of voice across business advertising/communications and leverage Brand campaigns to support business goals.

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