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Marketing Communications Campaign Manager

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Department Overview A large energy client of Aquent's is looking for a Marketing Communications Campaign Manager to join their Solutions Marketing team. The position is responsible for the planning, development and execution of marketing and outreach activities that provide customers with energy management solutions, including energy-efficiency programs, demand response programs and energy management behavior practices, to integrate into their daily lives and business operations. The team is organized by customer segment to provide industry specific expertise for applicable Programs, Products, and Resources. Solutions Marketing utilizes a wide array of tactics to market products, services, technologies, electric and gas operations and rates. These marketing efforts range from large-scale campaigns that include media: television, radio, online, and print to in-store marketing, trade shows, Web, and collateral.

The Marketing Communications Campaign Manager is responsible for the creative development, implementation and ongoing support of customer marketing initiatives. This role will work closely with Marketing Strategy Managers and trusted creative agencies in the identification of product and/or program messages, target markets, tactical plans and provide the necessary strategic creative support to achieve the product and/or program goals. In this role, the Campaign Manager will be responsible for writing and executing on creative briefs in partnership with advertising agencies and other external vendors to manage, design, and execute multi-channel communications including advertising, web/digital and owned asset advertising. The Campaign Manager will provide Marketing Strategy with campaign performance metrics and continually re-evaluate campaign performance to optimize metrics.

Position-Related Responsibilities:

• Primary activities include the development of creative briefs, campaigns, creative reviews, internal reviews, creative production and coordination of all creative needs across key business products and programs.

• Day-to-day creative agency contact; including scope-of-work, role of engagement, priorities and deliverables, evaluations, tracking against milestones, managing budgets and resource optimization.

• Develops innovative ways to use marketing communications (print, web, multimedia and social media tools) to foster collaboration and communication across all levels of the organization and the communities we serve.

• Collaborates with the Media and Production Managers to ensure both cost and operational efficiencies are achieved across all campaigns.

• Keep up-to-date on industry trends and developing marketing technologies along with segmentation and targeting principles.

• Coordinates and produces advertising required by other departments and subsidiaries.

• Provides communication consulting, strategy development and implementation services to assigned internal clients.

• Manage day-to-day aspects of projects, ensuring on-time, on-budget, high-quality deliverables and Plan/client satisfaction.

• Secure timely estimate/proposal/change order approvals if working with an outside agency

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