Marketing Communications Advisor

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The Communications Advisor is a critical team member who will be responsible for the coordination and development of all offline Marketing Communications (e.g. Print, TV, Out of Home etc). This person will work closely with the global production and creative teams to provide feedback and briefing guidance for all communications. Additionally, this person will communicate needs for products/partners/solutions pre-cycle and then drive the execution of the plan in-cycle. This role will also include the leadership and execution of experiential initiatives working with agency partners and cross-functional teams throughout the year.
Key Responsibilities will include (but are not limited to):
• Deliver briefs that are clear on the for all offline communications
• Provide thorough and timely feedback to global creative team on the various cycles of creative approval
• Own responsibility for all asset lists for all Canada communications working with our Media Planner and Marketing Communications vehicle leads
• Coordinate with the media planner, the merchandising team and vehicle leads for ongoing development and coordination of promotional/messaging roadmaps
• Plan and strategize on vehicle and creative improvements across communications vehicles
• Deliver brief to partner marketing team that guides them on what partners would help reach goals each cycle
• Work with merchandising team to adjust Go-to-Market (GTM) plan for in-quarter financial objectives
• Conduct and coordinate campaign analysis and present conclusions to broader team
• Lead partner activation and execution of GTM plan
• Lead experiential initiatives for consumer