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Marketing Communications Account Strategist

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Our client is searching for an Account Strategist who will be responsible for helping build and deliver strategy and messaging for the Select Segment Accounts. The perfect candidate will manage work plans across marketing communications programs, as well as work alongside creative partners to execute the strategies. This person will collaborate with specialty marketing groups within the cross functional teams (other Marketing Communications teams, Brand team, Customer Experience, Research, Public Relations, Business Communications, Digital/Social Media, Events & Sponsorships). And will tap the expertise of outside resources (marketing and advertising agencies, digital resources, printers). This position requires the ability to translate business objectives into exciting and successful campaigns all while delivering on time, flawlessly and on budget.
Duties and Responsibilities
• Work directly with key business and service leads, translating what can often be complex objectives, into clear effective and focused messaging/communication strategies
• Work with Segment Marketing, Product, Pricing, Underwriting and Operations team members to generate ideas and opportunities to innovate, which can include process, media, tactics, and other ideas intended to improve the competitive position in marketing communications.
• Identify critical opportunities to communicate to internal audiences and provide editing/review support to ensure consistency of messaging.
• Ensure final sign-offs from subject matter experts, project owners and compliance/legal team.
• Evaluate effectiveness of current communication strategies and messaging/tactics and drive change as needed to properly support the channel and the customers.
• Partner with Brand to ensure consistency of voice across business advertising/communications and leverage Brand campaigns to support business goals.

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