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Marketing Communications Account Strategist

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Our client is seeking a Strategist who can translate business objectives into highly effective Marketing communication strategies and campaigns. This role will work closely with a number of marketing focused teams internally, as well as agencies and vendors externally.

Key Responsibilities

• Contributes to planning and development of marketing strategies and tactics to achieve business goals.
• Design detailed integrated plans based on the segmentation including contact strategy, creative briefs, marketing messages and claims, campaign data specifications and creative requirements.
• Knowledge of direct marketing and CRM principles as well as experience with development and implementation of email, direct mail and IVR tactics.
• Work with global centers of excellence to deliver cutting edge solutions in Digital and Direct Marketing to the clients.
• Develop and execute client messaging, integrated communication plans and development of all supporting communications that provide compelling reasons for clients, prospects and consultants to consider choosing the company.
• Work closely with key matrix partners in Marketing, Product, Pricing, Underwriting and Operations to bring forth the most differentiating market messages in multiple formats for sales to use in a variety of situations.
• Continually generate ideas and opportunities to innovate, which can include process, media, tactics, and other ideas intended to improve the company's competitive position in marketing communications.
• Identify critical opportunities to communicate to internal audiences and provide editing/review support to ensure consistency of messaging.
• Ensure final sign-offs from subject matter experts, project owners and compliance/legal team.
• Evaluate effectiveness of current communication strategies and tactics and drive change as needed to properly support the channel and the customers.
• Partner with Brand to ensure consistency of voice across business advertising/communications and leverage Brand campaigns to support business goals.

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