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Marketing Campaigns Manager

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Our client is looking for a Marketing Campaigns Manager to join their team for a temp-to-perm opportunity!

Job Description:
This is an exciting opportunity focused on the design and execution of inbound marketing campaigns that generate demand for their B2B services. We are looking for someone with hands-on experience managing the entire campaign cycle, from target list preparation to back-end campaign follow-through.

Key Duties:

 Formulate, design and execute inbound marketing campaigns that produce marketing-assisted leads for the sales organization

 Lead preparation and design of campaign components and collateral.

 Utilize technology/analytic tools such as Marketo and Salesforce to manage campaigns and track progress.

 Plan and manage data strategy for membership development; build project plan for delivering campaign target lists to per event marketing calendar

 Enable back-end campaign follow-through. Follow-up on MAL's to promote timely follow-through and maximum return on marketing efforts.

 Work closely with business development and sales in advancing campaign leads and closing new business. Provide guidance and tools to facilitate deal closings.

 Drive internal awareness of marketing programs. Provide visibility and understanding of campaigns to internal partners. Educate sales organization on methodology of campaign approaches, objectives and desired outcomes.

 BA/BS degree in Marketing, Business or comparable area from accredited college or university

 3+ years’ experience in a B2B marketing role; 1 year hands-on experience managing campaigns preferred

 Proven expertise in the application of technology to marketing is an absolute must; Salesforce, Marketo, and Excel are the tools of the job

 1 year experience using Marketo or a comparable marketing automation tool is preferred

*Experience managing a Twitter account is a plus!*

If interested please apply here!

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