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Marketing Campaign Strategist

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This position is responsible for having strong knowledge in Client Retention and Relationship Expansion campaigns and staying current on industry trends and applying that knowledge. This position will serve as a primary user of Eloqua and bring knowledge and best-practice sharing across teams. This position will work closely with other with Marketing and Creative partners to ensure timely and flawless delivery of the Retention and Relationship Expansion campaigns or deliverables. A continuous improvement and metric-driven mindset is vitally important.

DUTIES AND RESPONSIBILITIES
• Have a good understanding of B2B Client Retention and Relationship Expansion
• Work within Eloqua for strategy and management of relationship expansion campaigns
• Ability to consider client lifetime value assessments and support development of marketing communications aimed at highest value targets
• Support cross sale and relationship expansion efforts aimed at increasing company’s share of wallet.
• Develop and execute B2B Retention and Relationship Expansion campaigns/deliverables that provide compelling reasons for clients, prospects and consultants to remain with company and/or expand their relationship.
• Understand best practices and latest trends in client retention and expansion strategies.
• Work in close partnership with other Marketing teams.
• Work in close partnership with Creative partners to deliver on business need. Includes the development of Project Proposals, Creative Briefs and kick-offs and the support of production schedules and budget estimates
• Continually generate ideas and opportunities to innovate within Retention and Relationship Expansion.
• Ensure final sign-offs from subject matter experts, project owners and compliance/legal team.
• Measure effectiveness of current communication strategies and tactics and recommend change as needed to properly support the channel and the customers.
• Partner with Brand team to ensure consistency of voice across business advertising/communications and leverage Brand campaigns to support business goals.

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