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Marketing Campaign Specialist

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We’re looking for a passionate, detail-oriented, data-driven professional to join us in building the ad operations discipline as part of the Comms Planning team. This team is our client’s in-house full service agency with the Comms Planning Team focusing on the strategic planning, buying, and delivery for Brand and Consumer Product Campaigns and Initiatives.

The ideal candidate should have a passion for leveraging data to help out client inform and implement strategic marketing strategies, solving complex problems through technical and analytical excellence, and project managing multiple streams of work. You should have a deep understanding of our client's product, our advertising tools, and our advertising philosophy.

Skills:
Lead the setup and execution of successful advertising campaigns for Brand and Consumer Products;
Own all aspects of trafficking, campaign optimization, troubleshooting, and reporting, with a sustained focus on efficiency and scalability;
Establish strong relationships with internal teams and partners, proactively manage communication during all phases of an active campaign’s lifecycle;
Leverage large and abstract datasets to identify opportunities for advertisers to increase performance, and scale their results to maximize return on investment;
Work with global teams to develop best practices and procedures, monitor key advertiser and business metrics, and ensure consistency and open communication across regions;
Identify and manage opportunities for the client to enhance productivity and further develop our ad platform, tools, and guidelines based on business insights;
Own resolution of system or process issues, by collaborating with internal product/engineering teams on solutions, and providing consistent support to clients;
Familiar with 3rd party ad serving technologies (Tags & Pixels)

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