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Marketing Campaign Specialist

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The Marketing Campaigns Specialist will collaborate with the Marketing teams in the development of sophisticated lead generation, nurturing, and hand-off process built upon marketing automation platform and CRM systems(s) which results in a steady flow of qualified leads.

The ideal candidate may come from either a functional or technical background. He / she should possess significant financial services industry experience or technical experience with strong marketing automation skills.

Skills Required:
Lead Generation/Nurturing
Partner with members of the marketing team to create campaigns from beginning to end, including campaign planning, audience targeting, messaging, and reporting. Examples include email, direct mail, webinars, downloadable web content, events, etc.

Work with marketing stakeholders to create lead nurture programs that will create greater velocity through the sales pipeline. Assist marketing stakeholders with customer contact strategies to deepen the customer relationship and increase sales opportunities and then execute on these campaigns.

Develop innovative approaches to lead generation.

Work with creative team to adapt messaging into compelling and effective direct response copy that fits the appropriate audience and marketing vehicle while maintaining the brand and search equity.

Analytics & Reporting
Define and report on the lead to close process, and conduct rigorous measurement of sales and marketing programs at both a macro and micro level. Analyze campaign outcomes in detail, draw insights and make data-based adjustments.

Produce weekly reports and monthly dashboards and analysis to demonstrate campaign progress on revenue, pipeline, awareness and market perception through reports on leads, conversion, ROI, opportunities and revenue potential.

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