Based in Melbourne CBD our client are Australia's largest privately owned Cost and Project Consultancy who are renowned for delivering some of Australia's most iconic modern buildings. They have been in business since 1966 and have a very strong portfolio of past projects and clients. This company are at the forefront of Australia's most advanced and complex developments and programmes, with nine offices across Australia they work in collaboration with government and private organisations to deliver a continuity of service, with outstanding results.
Marketing Campaign Specialist
This is a great opportunity to join the largest privately owned Cost & Project Management company in Australia with a great reputation in the market and ambitious targets for growth. The main aim of the Marketing Campaign Specialist role is to build the brands presence and sales using digital marketing campaigns, tools and techniques. You will have a passion for combing the creative side of marketing whilst also optimising performance through SEO and analytics.
Reporting directly to the Group Head of Marketing, you will work closely and collaboratively with them and the rest of the marketing team to produce sector/service specific campaigns and also conduct market research to define and develop these campaigns not just execute them. This is a really interesting role if you enjoy the creative side of marketing whilst still ensuring there is a high ROI.
You will work with the other members of the marketing team in creating sector/service specific campaigns for the various different areas of the business to target opportunities for new and repeat business.
You will be responsible for researching and executing marketing campaigns designed to increase an already well established brands presence in the market. This will include online advertising and SEO as well as using various different channels to connect with the target demographic.
Ensuring the brand is getting maximum cut through and penetration from their marketing campaigns, material and all round online presence. You will be responsible for analysing data and producing strategies to further improve future performance.
Compiling specific market research from attainable sources for use in developing marketing campaigns and competitive analyses; Research and coordination of market intelligence initiatives across the company and business units to ensure sustainable growth in both current sectors as well as new ones.