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Marketing Campaign Specialist

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Our client is seeking a consultant to join their Direct-to-Consumer marketing department. This role will have accountability for assisting in the execution of marketing/communications plan (audiences, positioning, messages, vehicles, timing, and metrics). In addition, the role will assist in the development of marketing communications tactics. This may include: developing creative briefs, production schedules, and budget estimates. Generally serves as a supporting role on larger, more complex projects but may lead smaller or less complex projects. This position supports the DTC marketing strategy and execution for a variety of their product offerings. May be involved in developing internet marketing and merchandising activities.


Duties and Responsibilities:
- Support the overall Market level DTC planning.
- Support the execution of segmented marketing strategy including Direct Mail, Print, Collateral Materials and special promotional opportunities.
- Support the creative development and approval process between the agency, compliance and other internal stakeholders.
- Maintain broker requests for materials and other support as needed.
- Maintain physician group requests for materials and other support as needed.
- Identify and leverage best practices, market insights and actionable information.
- Maintain knowledge of market activity from traditional and nontraditional competitors and ensuring market message contemplates and speaks to varying solutions.

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