Contract with potential for extension or perm with Fortune 500 Tech company in SF!
Here’s what you’d be doing:
Turn solution goals and objectives into scalable, actionable & integrated Account Based Marketing plans that deliver net new logo pipeline and revenue across the cloud portfolio. Innovate on how we go to market to continue to capture new business and nurture it until we convert them into customers.
Offer quality assurance and contact segmentation on existing contacts for future marketing activities. Ensure contact shipping quality assurance for our direct mail initiatives.
Ensure all internal marketing & sales communication channels are up to date with the latest and greatest offerings from the extended enterprise marketing team. Proactively share offers an event CTAs with appropriate teams via chatter when needed.
Execute account-based marketing activities (such as field marketing and 3rd party events) to drive pipeline maturation and demand generation within top communications and media industry accounts. Ensure appropriate event follow-up takes place
Drive segmentation analysis and identify segments of net-new opportunity working with sales strategy, marketing ops and data science teams
Support the enterprise campaign team as they quarter-back across the entire marketing and product marketing teams (creative, writers, online, events, PR, campaign analytics, etc) to ensure quality and timely demand generation execution across all internal & external marketing channels. Channels include but are not limited to: direct mail, email, webinars, paid digital, events, guerrilla, SEM, SEO, website, paid & organic social, and traditional advertising tactics.
Communicate effectively and manage communications to key stakeholders across the business
4+ years marketing experience in a role managing multi-channel marketing campaigns ( ie. email, direct mail, print, online and /or social media). Program/project management experience a plus.
4+ years experience developing and executing new marketing strategies and programs for B2B or technology organizations
3+ years experience driving demand and pipeline for the programs
3+ years experience partnering with sales to deliver enterprise results
Past experience in using salesforce and/or other marketing tools such as Marketo, Eloqua, Responsys, Google Analytics, Omniture, etc.
High energy and the ability to manage multiple initiatives
Works well under pressure or in a high growth environment that is constantly changing
Track record for delivering under tight deadlines
Strong understanding of demand generation and a track record of owning campaigns and driving success
Strong communication skills including story telling with PowerPoint, data crunching with Excel, use of salesforce.com, etc.
Analytically inclined, exceptional organizational skills with rigorous attention to detail.
Bachelor degree from a 4 year college/university with a 3.8 grade point average or higher