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Marketing Campaign Manager/Analyst

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We are looking for a marketing campaign manager! for a contract from 3-6 months must have a Minimum of 5 years experience with Unica Affinium Campaign Management and Experience with SQL and running queries for data analysis, data quality, and adhoc counts and reports. resumes to rmartinez@aquent.com

Individual will manage the upkeep of marketing campaign related documentation of business rules;
timing of promotion coding; data; and vendor feed files. Will advise on and support as well as
implement new or changing marketing campaign files that leverage the marketing related and IT
marketing database systems and processes. Individual will also have primary responsibility for
overseeing marketing data quality, which will include routine campaign data and feed file reporting &
analysis as well as participation in any campaign improvement efforts.

Duties and Responsibilities:
Create and maintain Campaign business rules documentation, including: Best Practices, Campaign/
Brand/Exclusion Templates, Process Flow, Promotion Coding Schedule Templates, etc.
• Review designs, implementation, and schedules of Campaign Flows per Best Practices
• Evaluates, interprets, & supports documentation of Selection & Output specifications/requirements
for Direct Mail, Email, and Outbound Telemarketing campaigns
• Routinely QC marketing campaign activity – file delivery/timing, file content as well as the marketing
vendor’s use of campaign file data
• Liaison with Marketing Business Intelligence and Campaign Management operations teams in
support of marketing campaign files (or related marketing data) for the conversion
marketing team
• Support the day-to-day execution of marketing activities and campaigns across multiple channels via
enterprise marketing management system / processes
• Work with marketing managers and IT to develop new / modify or delete existing campaign files
through the development of campaign file specifications
• For new direct marketing tests, consult with marketing managers and ultimately execute campaign
files and/or campaign file segmentation related to test
• Participate in other enterprise initiatives to improve data quality that ultimately impacts marketing
campaign files / marketing data
• As needed, work with external vendors to ensure high quality execution of marketing activities

Minimum Qualifications:
• Bachelor's degree in information systems and business systems analysis with a high degree of
strength in database marketing, marketing communications or related fields. • Minimum of 10 years
of relevant experience in database marketing, database management, project management, and
customer relationship management systems.

Requirements and General Skills:
• Resourceful, detail oriented and flexible in order to adapt to changing circumstances when needed
• Strong critical-thinking and problem solving skills
• Excellent project management and business systems analysis skills
• Experienced at setting up controls, processes, and procedures
• Strong ability to multi-task and execute tasks within a deadline oriented environment
• Self-motivated, proactive team player and independent worker
• Solid communication skills, written and verbal
• Continues to look for ways to improve, simplify, and better support the business
• Expert with campaign management
• Tenacious in pursuit of perfection in work product output
• Strong influence and networking skills
• Excellent follow-up skills
• Must have legal right to work in the U.S.

Technical Skills:
• Minimum of 5 years experience with Unica Affinium Campaign Management
• Experience with SQL and running queries for data analysis, data quality, and adhoc counts and
reports
• Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access)

Equal Opportunity/Affirmative Action Employer M/F/V/D

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