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Marketing Campaign Manager/Account Manager

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Marketing Campaign Manager/Account Manager-

The Marketing Account Consultant/Campaign Manager develops and executes multi-product marketing plans and initiatives, promotions, and communications targeted to specific sponsor groups.
This person is responsible for measuring campaign results to manage/modify the on-going marketing plans.

Functional Responsibilities

• Day-to-day marketing contact working directly with sponsors/brokers to determine appropriate marketing strategy and channel mix based on formal and informal data gathering and experience
• Oversee and coordinate production and execution of all components of the customized multi-channel direct marketing plan, including lead generation materials such as the direct mail campaigns, digital and any supplemental communications
• Define marketing requirements and opportunities to improve profitability
• Provide management with sound market intelligence to formulate market strategies
• Manage products through building and maintaining brand awareness
• Assist in lead generation and data mining activities
• Develop and provide support to marketing communication programs and use media such as text, audio-visual, graphic, photographic or web to raise customer awareness of product offerings
• Assist in implementing strategies to achieve marketing goals for assigned product line(s)
• Partner with sales, administration, legal and marketing operations to ensure flawless communication campaigns
• Assist sales team with prospect presentations/ in-person meetings
• Perform other related duties as assigned or required

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