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Marketing Campaign Manager

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Our large financial services client located in Owings Mills, MD is looking for a Marketing Manager for a consultant opportunity. This is 6 months to start with potential for long term extension. This is a mid-level role. This position will serve to support prospect acquisition and account conversions for the clients College Savings Plan and the University of Alaska College Savings Plan through a variety of marketing and advertising efforts. This position is Supporting USIS Individual Investor in the acquisition of new customers for the 529 College Savings Business.

Requirements:

Strong written/verbal communication skills. Strong organization and tracking skills. Strong client relationship management skills. Strong analytical and problem solving skills. Strong creative (idea not design) ability. Proficiency with Microsoft Office products (Outlook, Excel, PowerPoint, and Word). Has the ability to manipulate data and develop aesthetically pleasing and easily digestible client presentations.


Responsibilities:

- Media and advertising planning, strategy execution and asset development digital display, search, pre-roll, social media and email.
- Reporting and analytics of advertising effectiveness and campaign results.
- Ability to shift strategy quickly in effort to take advantage of opportunities or safeguard against underperformance.
- Development and execution of direct advertising including email campaigns and direct mail to prospect and cross sell customer audiences.
- Oversight and management of a $2million advertising budget
- Client presentation development and delivery to share business proposals, results and metrics.
- Website management and updates
- Leadership of cross functional team to promote a variety of efforts to support college savings month
– including advertising, email, cross sell, webinar.
- Oversight and influence of public relations efforts related to college savings
- Work closely with social media team to execute social media advertising for College Savings.
- Minor support of execution of partnerships and events
- Website redesign, legal reviews and technology development project management, oversight and execution
- Coordination and management of external vendors as well as internal shared services to develop and implement new tools and services.
*Not required but preferred - Experience in the financial services industry, experience in an agency setting, experience in heavily regulated industry

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