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Marketing Campaign Manager

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Our fantastic software client is looking for a contract Marketing campaign manager and strategist that can help to develop highly compelling campaign themes! You’ll be working in close collaboration among sales, product marketing, corporate communications, and regional teams.

The role will be responsible for managing marketing campaigns by bringing together digital and outbound channel strategies including email into a single campaign structure, defining the requirements for each channel, managing the production and execution of channel elements and managing the performance reporting for the campaign. The Global Campaign Manager will also support best practice email strategies and support the campaign along the way.

This role is a 3-6 month contract with potential to move into a full-time role for the right person!

· Develop campaigns leveraging targeted multi-channel digital and outbound marketing strategies that build profitable, long-term relationships with prospects and customers.
· Build excellent relationships with internal and external teams. Work with digital and social teams to ensure proper execution and delivery of all digital strategies and email campaigns. Partner with external agencies as required.
· Provide support and guidance for the team when campaign issues arise
· Help define specific campaign KPIs, monitor and optimize campaign metrics; provide recommendations in order to maximize program performance. Develop and maintain email channel strategy including nurture and drip campaigns.
· Help define overarching campaign KPIs and build reporting to support monitoring and optimizing the campaigns against those metrics. Metrics to include engagement and lead generation metrics.

Basic Qualifications
· Experience in campaign development and execution, prior experience with B2B technology marketing, SaaS experience preferred
· Someone who “gets” marketing and loves working within digital strategies and inbound /outbound channels
· Highly collaborative and able to work well with digital marketing, social teams, content development and sales and product marketing. Also someone who is a problem solver and figure things out on their own too!
· Strong digital strategy experience and comfortable with social reporting tools

· Eloqua and SFDC.

· Waltham, MA (on-site is a MUST)
· very light travel to our NYC Office

3-6 month contract, full time hours, on-site in Waltham,MA with the high possibility of converting to perm for the right person!

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