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Marketing Campaign Manager

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Web marketing is more dynamic, targeted and measurable than ever before. Our client is an industry leader in executing high impact marketing using emerging marketing technologies and strategies. We are seeking a Marketing Manager to help us develop an innovative partner co-marketing program between their app and some of the top business app builders around the world. This is an exciting role where you will be working to execute best-in-class co-marketing campaigns and programs. We’re seeking a marketer who is comfortable with executing and learning new marketing approaches, and can work closely with our partners who are themselves some of the marketing leaders in our industry. Key to the success of this role is a background in online, email and social marketing.
This position will be hired on a contractor basis (40 hours per week). However, success in this role may lead to a permanent employment opportunity in the future. Responsibilities: • Execute digital and email marketing campaigns, working directly with their partners, including display, retargeting and social campaigns • Work with our internal media team, media agency and our media vendors (AdRoll, Turn, CBSi and others) to deliver top notch digital marketing results making optimizations as needed • Create, in collaboration with our partners and ad agency, co-branded assets and content • Collaborate with partners to gather messaging, assets and media requirements needed to execute campaigns • Provide guidance to partners around messaging so it fits within our program framework while expressing the value proposition of their app and fitting with their brand • Project manage marketing programs for over a dozen partners, create processes for management that are scalable and provide a “white glove” experience for our partners • Develop reporting structures to deliver key analytics to partners around their marketing programs including: impressions, CTR’s, open rates, lead distributions, CPL, etc. • Manage projects to deliver the desired results in a timely manner

Required Skills & Experience: • 5+ year’s experience in marketing with an emphasis in email marketing, online marketing and brand building • Experience working with high level stakeholders including marketing leadership teams • Metrics-driven marketing mind and an appreciation/understanding of marketing analytics platforms including Omniture, Twitter, Facebook • Client management experience, strong written and verbal communications, high credibility presence • Strong project management and organizational skills • Experience working with ad agencies and media vendors •

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