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Marketing Campaign Manager (6346)

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Our Fortune 500 technology client is seeking a Marketing Campaign Manager for their Sales Cloud team. This role will be responsible for integrated marketing campaigns promoting Customer Experience (CX) Sales Cloud solutions: Sales Cloud, Sales Performance Management, and Configure-Price-Quote. Primary personas targeted: Head of Sales/Head of Sales Operations, CRM IT Decision Makers.

This person will execute multi-channel marketing plans for the North America region that combine online, digital marketing, influencer relations and other marketing tactics to generate awareness and build pipeline.

Responsibilities include:
•Campaign Development and Execution:
Plan, develop and execute integrated marketing campaigns that include webinars, paid search, email, direct mail, online advertising and other demand generation tactics. Design, manage and execute persona based nurture campaigns, with the buyer’s journey in mind.

•Content Development:
Content development and execution to support assets and activities such as online programs, webinars, nurtures, and events that map to appropriate target audience and customer buying cycle stage.

•Reporting:
Measure, analyze and report on results of campaigns to respective team members. Regular review and analysis of MQLs to ensure activities are driving leads with the most potential and develop and implement action plans to address gaps.

Requirements
• Minimum of 3 years integrated marketing/campaigns experience working in Technology Marketing. CRM/Cloud market knowledge preferred.
• Successful track record of creating and executing integrated marketing campaigns
• Deep understanding of demand generation and nurture strategies
• Proven ability to successfully execute marketing programs within deadlines and within budget
• Ability to rapidly learn, internalize and leverage product/campaign information is essential
• Very strong organizational, project management and written/verbal communication skills. Detailed writing and editing skills, particularly with email, promotional copy and campaign briefs.
• Must be able to prepare presentations and be comfortable speaking to groups and interacting effectively with sales/executive management.
• Experience managing programs/projects across cross-functional and virtual teams
• Solid understanding of market segmentation; strategy, planning and execution of marketing activities
• Familiar with or able to quickly learn a variety of business application systems, including but not limited to: CRM Tools, Eloqua, etc.
• Proficiency with PowerPoint and Excel.

Work Location: Role will be based in Redwood Shores and requires close coordination with virtual team.

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