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Marketing Campaign Manager - B2B Financial Services

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My client is a Global Investment Company who are looking for an experienced Marketing Campaign Manager to step in to cover a mat leave. The contract is till the end of the year, and pays up to £438/day (limited).

The role sits within the Global Institutional Client Business, institutional marketing sets the marketing strategy, and develops integrated programs that drive client engagement and positions the Company as a solutions provider.

This is a full time contract role until 31 December 2017, in the Company EMEA Institutional Marketing team based in London – and reporting to the Global Head of Institutional Marketing in the US. The role is responsible for overseeing the delivery of marketing programmes across Continental Europe in partnership with our in-country marketing managers and supporting marketing strategy for our Financial Institutions Group (FIG) in Europe. This role also offers the opportunity to help manage pan-EMEA research projects, lead an innovative digital strategy, and create operational efficiencies to help growth the institutional business and deliver the Company brand to our clients.

This role requires a strong working relationship with senior marketing and business stakeholders across Continental Europe and institutional marketing team colleagues in Asia Pacific and the US on a day-to-day basis as well as a collaborative approach with the centralised marketing functions (i.e. events, digital marketing, corporate communications, creative services) in delivering localised marketing initiatives.

Key Responsibilities:
- Support business objectives including revenue targets through development and delivery of integrated marketing activities that are designed to meet client needs, such as packaging and delivery of thought leadership, digital/web placement, thought leadership app activation, events (proprietary and third party) and bespoke research.
- Partner with in-country marketing teams to develop and execute thematic campaigns in line with the Continental European (CE) and pan-EMEA FIG strategy; influence messaging/communications approach and content.
- Collaborate with investment writers and subject matter experts to incorporate latest views and insights, and thematic messages into local campaign activation
- Lead on the EMEA metrics initiatives ensuring the alignment of marketing activities with reporting to produce timely and effective metrics that are directly linked to sales and revenue targets of the institutional client business and ultimately the return on marketing investment.
- Review, recommend and implement processes and procedures to improve the operational efficiency of the EMEA institutional marketing team including but not limited to metrics.
- Pan-EMEA marketing projects as required. Projects of particular note are the global client survey, the annual insurance research project, and the FIG c-suite event series across EMEA.

Experience and Qualifications
- Proven experience in marketing within institutional asset management across different European markets and within complex organisations; knowledge and experience is required.
- Proven stakeholder skills at a senior level.
- Highly customer focused and willing to provide services to both internal stakeholders and external clients.
- Ability to work effectively both independently and collaboratively in a high performance team.
- Cultural awareness and ability to work with stakeholders from different cultural backgrounds.
- Excellent verbal and written communication skills and additional language is strongly desired, ideally German.
- Keen attention to detail and strong organisational and analytical skills.
- Degree in relevant discipline; additional professional qualifications preferred (IMC or equivalent) and professional experience in a similar role.
- Strategic and creative thinker with attention to detail and delivery focus while understanding the bigger picture – ability to think strategically combined with excellent tactical execution.
- Strong project management skills, including ability to work with, and integrate input from, multiple stakeholders while maintaining project schedules; manage projects from end-to-end in a complex and changing environment.
- Able to operate in a fast-paced environment with flexibility, and ability to adapt to changes in strategy and project plans – reliable, self-motivated with a strong 'can do' attitude.

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