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Marketing Campaign Analyst

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Marketing Campaign Analyst

Job Description
Main responsibility is to use analytic methods and reporting tools to create regularly running, multi-dimensional, on-demand reports to track campaign progress using Key Performance Metrics.

-Required skills:
• Hands-on experience using SAS and SQL
• Experience building reports using reporting tools such Cognos, MicroStrategy, Crystal Report, etc.

Major Responsibilities:
• Under supervision, use SAS and/or SQL to collect, extract, and manipulate data and conduct quantitative and qualitative analysis
• Design report paradigm that shows multiple views of results (by time, by region, by channel, by target group, etc.)
• Assists in development of ad hoc data analysis to address business problems and offer solutions
• Uses multivariate statistical analysis techniques to analyze data and produce preliminary reports
• Performs marketing campaign management activities using database management tools
• Ensure data integrity and consistency is achieved across relevant Sales and Marketing systems

Minimum Requirements:
• Bachelors Degree is required.
A major or minor in a quantitative discipline such as computer science, engineering, statistics or math OR relevant experience is preferred
• Hands-on experience using SAS and SQL
• Experience building reports using reporting tools such Cognos, MicroStrategy, Crystal Report, etc.

Preferred Qualifications:
• Prior experience in database marketing, reporting, market profiling or general analytics
• Proven ability to interpret data and express implications of analysis to clients

-Minimum years of experience required: 3 years

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