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Marketing Campaign Analyst

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Job Description: WE ARE LOOKING FOR A CAMPAIGN ANALYST NOT THE TRADITIONAL ACCOUNT MANAGER*** 

Services to be performed 

As a Campaign Analyst, a typical day may include: 
• Creating strategic media plans with Account Managers, keeping the advertising client’s campaign goal in mind 
• Building targeting strategy in anticipation of vertical trends and successes 
• Managing campaign performance through data analysis and reporting, with actionable takeaways per designated KPI 
• Refining optimization and reporting processes and workflows to gain efficiencies 
• Create vertical-aligned optimization “playbooks” and lead wider team trainings 
• Define campaign benchmarks per specified verticals 
• Develop analytical insights per campaign reports 
Required skills 
• Bachelor’s degree required 
• 3+ years’ experience working in online or digital advertising 
• Proficiency in Microsoft Excel 
• Excellent organizational, interpersonal, and communication (written and verbal) skills 
• Ability to deal with ambiguity and work cross-functionally with a wide range of employees with different skill sets 
Preferred skills 
• Display or Search advertising preferred 
• Strong analytical skills 
• Ability to multi-task 
• Solid attention to detail 
• Experience working in any of following: media planning, managing and/or optimizing media campaigns 

****ADDITIONAL NOTES***** 
This team is looking for a Campaign Analyst that will come in and support the Advertising team Goodreads. This group needs support across ad campaigns and looking for someone who will be able to locate trends using data collected to support publishing clients. This is a strategic need in the business as the insights will be based on data analysis and reporting activities. 

Great Candidates will: 
-Be proficient with excel- this is very important as we are seeking mid level understanding to aid in job duties and analytics 
-Strong communication skills 
-Be able to deal with competing priorities; managing workload effectively 
Have previous knowledge or experience with online or digital advertising (similar transferrable skills welcome

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