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Marketing Campaign Analyst 11296-1

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One of our Fortune 500 Financial Services clients is looking for a strong Marketing/Project Manager focused on driving incremental receivables from existing Credit Card members via targeted marketing tactics including direct mail, customer service and digital experiences.

This is a 10 month contract assignment. Onsite in Riverwoods, IL. They are ideally looking for someone with 2-5 years in direct mail campaign management.

The Marketing Campaign Execution Analyst owns execution of the direct mail and email campaigns. Responsibilities include all aspects of campaign development and execution including target identification, segmentation, offer determination, and creative assignments. Balance Transfer campaigns are regular and frequent programs running on pre-determined schedules.

Key responsibilities include:
Interface with key business partners to effectively manage biweekly and monthly campaign development and execution processes with on-time delivery.
Create and maintain campaign schedules.
Create instructions for Cardmember selection, accurately conveying segmentation, offer and creative assignments.
Develop direct mail and email creative.
Secure approval to use creative in market from key business partners.
Conduct audits to ensure the featured offer is properly loaded and available on Cardmember accounts.
Maintain reporting and tracking documents pertaining to campaign execution.
Maintain campaign documents in an organized fashion as required by the regulatory environment.
Collaborate with key business partners to prevent campaign set-up and fulfillment issues. Proactively identify, analyze and resolve potential campaign issues.

Essential Skills:
Bachelors degree in marketing or related field required
Prior experience developing strategy and managing campaign execution
Strong project management skills and detail oriented
Proficient with MS Office products and web-based applications
Excellent written and verbal communication skills
Motivated team player with a strong work ethic

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