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Marketing Business Manager

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Our Client, a global technology company and platform owner, is recruiting for an exciting position in their Reading campus.

Enterprise marketing is the connection to our customers and segment teams and are focused to:
• Know our customers
• Know our competition
• Know our company


Role Purpose
• Driving marketing campaigns excellence by leading multi-engine “always-on” demand generation that delivers against the Enterprise Generate Demand (GD) and Revenue Contribution (RC) metrics and the overall UK scorecard and TLIs.
• Ensure that key stakeholders are aware of and supportive of the programme and that ROI is driven and communicated.
• Ensure sure that Social Selling is engrained within our approach to awareness and demand generation.
• Work closely with Sales, Partner and Corp stakeholders to ensure strong connected sales and marketing and effective follow up of all opportunities created.
• Delivering reporting and analysis for leadership teams at subsidiary and corp level.





Key Accountabilities
• Be the excellence lead for the “always-on” campaigns across awareness, demand generation and customer advocacy
• Own the delivery of the M&O GD and RC metrics across Enterprise; including contracting with Partner for Through Partner Marketing contribution
• Ensure that an integrated end-to-end plan for each of the agreed campaigns is in place and being delivered
• Define and agree “Lead” follow up SLAs with Segment, Partner and Sales Team Leads and manage the campaigns to the agreed SLAs
• Define and execute a lead nurturing programme for the various accounts (PS and Commercial)
• Manage the relationship with the tele-marketing engine(s)
• Evangelise, develop and execute the Social Selling programme
• Lead the Social Selling
• Work with the CRM team to deliver consistent reporting against campaign performance mapped to scorecard metrics
• Execute Corp Direct Proposals within the Enterprise space as per the agreed process
• Provide monthly stakeholder update reports highlighting successes and challenges
• Support the head of enterprise marketing to manage marketing plan and budget
• Be a leader and active member within the enterprise marketing team and marketing community beyond the defined role and functions


Knowledge, Skills and Experience

• Strong stakeholder management and interaction – this role will get you leading meetings with sales leads and team, corp, agencies etc.
• Analytical skills around marketing ROI – particularly in the areas of demand generation and revenue associated with it (as they will manage our marketing scorecard)
• Managing demand generation campaigns both online and offline – preferred if they understand social selling
• Being prepared to get into the detail and really roll their sleeves up in addition to the more strategy work that is needed
• Experience of managing marketing budgets


Personal Attributes / Interpersonal Skills
• Creates an environment where others are empowered to make timely decisions that deliver benefits for customers and for the company
• Looks at activity on the basis of its outcome rather than the delivery of specific tasks, changes team and individual activities to ensure outcome is achieved – is brave enough to include outcomes in personal goals.
• Questions, challenges and provides input to business decisions, but once made actively supports and advocates the decision even if it conflicts with personal views.
• Benchmarks own/team performance against our competitors/peers to assess how we’re doing and develops and implements plans to make sure we match or exceed their performance levels.
• Role models team leadership and management qualities – holds regular 1:1 sessions, provides useful feedback to team members, removes blockages.
• Identifies and tackles poor performance, quickly – utilising development opportunities, performance improvement processes, coaching/mentoring processes.
• Talks to people from other teams and other geographies regularly to share ideas and take input – uses input to improve team’s working methods and output and to improve inter-team working.
• Looks for areas where team’s activities duplicate or conflict with other teams and works with other teams to resolve conflicts or remove duplication in a way that creates maximum benefit for the business not maximum benefit for their team.

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