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Marketing Brand Manager

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The Brand Manager is responsible for developing, establishing and achieving the short and long term brand objectives and strategies for the business he/she manages. Brand Manager is also responsible for achieving the short and long term financial commitments for the Brand he/she manages as stated in the Budget. To do this, the Brand Manager mange up to two assistant and/or associate brand managers who are responsible for the day to day responsibilities, as well as interacts with cross-functional counterparts and Middle Management to ensure that appropriate resources are devoted to the Brand.

1. Establishes and directs the development and implementation of the brand's marketing plans and budget and long term financial plans to achieve the category's volume, profit and spending objectives.

2. Effectively plans to ensure that top line sales goals and bottom line profit goals are met, by overseeing the execution of brand strategies through the Brand Management team, other functional departments, and external vendors, and by recognizing the profitability and revenue impact of all business opportunities.

3. Manages, coaches and develops up to two direct reports/junior Marketing staff as well as indirect reports, including Sales Development Mgrs and cross functional peers. The Brand Mgr supervises his/her resources to achieve brand objectives, and clearly communicates standards of performance. This will be achieved through clear example of culture and values, council, balanced brand workload and appropriate delegation.

4. Determines resource allocations across the brand to optimize overall brand performance, while anticipating risks to brand performance and ensuring that contingency plans are developed to manage through them.

5. Manages and lead multiple external partners and consultants to produce consumer and professional communication strategies and executions in line with the brand strategy.

6. Manages and leads multiple cross functional teams, including R&D. Technical Operations, Market Research, Customer Solutions, Consumer Promotion, etc. to execute brand initiatives and implement plans. The Brand Manager will also need to ensure the brand strategy is communicated, understood and implemented by all cross-functional groups.

With some solid direction from the Category Director, the Brand Manager develops the strategy, financial goals and profit objectives for the brand, both on short term and long term basis, gaining approval to implement plan from Category Director and senior management. This is achieved though daily/regular contact with all cross-functional team within BCCD. The position also will be required to manage and develop their subordinates to a high standard ensuring that the future key decision-makers for BCCD have a good solid foundation in marketing/business management. In order to achieve these goals, the position will need to be able to influence personnel outside of their direct line of control, motivate and negotiate to a high standard of excellence.

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