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Marketing Automation Specialist

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One of Aquent's valued Energy clients in the San Francisco Bay Area is seeking a dynamic candidate for a Marketing Automation Specialist contract role. The ideal candidate is someone who can think on their feet and is looking for an opportunity to grow their career with a Fortune 25 company.

Responsibilities
• Serves as a Subject Matter Expert in Lead Generation from a variety of sources (local, site marketing, search engine marketing (SEM), ad words, purchased lists)
• Utilize Marketing Automation Technology to generate data in support of metrics for lead generation
• Design, build and execute marketing campaigns and components (e-mail, nurture, lead scoring)
• Provide day-to-day system maintenance and configuration of the Marketing Automation systems, as well as acting as the first line of defense for program/system support
• Work with sales & marketing teams to translate marketing requirements into functional campaigns within marketing automation and CRM systems
• Continuously analyze operational process to find and implement new efficiencies
• Lead generation reporting; compiling information to together to support and sustain the processes and tools
• Analyzes market potential to inform lead generation strategy
• Manage outbound e-mail campaigns
• Work with technology partners to understand system functionality and roadmaps
• Develop documentation and training to end users
• Routinely audit user practices to ensure compliance
• Continuously drive innovation

Requirements
Bachelors Degree
5-7 years Marketing Automation Technology experience
Ability to work with tight and aggressive deadlines
Ability to manage multiple projects simultaneously
Responsible, organized, detail-oriented, multi-tasker

Software Skills: Eloqua or Marketo, Excel, Power Point

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