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Marketing Automation Specialist

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Vitamin T has an EXCITING opportunity for a Marketing Automation Specialist in Dallas, TX.

Relocation assistance is not offered for this position, so only local candidates to Dallas/Fort Worth will be considered.​ 

Responsibilities:

  • Serve as a subject matter expert in marketing automation, inbound marketing, and sales and marketing alignment
  • Actively explore and implement new features, functionality releases, advanced workflows, personalization, and innovative segmentation.
  • Collaborate with Account Manager on clients’ sales and marketing alignment goals, and architect the clients’ CRM and CMS (via Hubspot) with marketing automation strategies that support documented goals
  • Work with Client Facing Team Members to scope clients’ data requirements, dependencies and workflow needs.
  • Assist and monitor the lead capture and management processes that exist between the MAS and CRM to ensure they are working seamlessly.
  • Audit clients’ use of Hubspot CMS and CRM to make recommendations based on proven best practices in inbound and account based marketing
  • Maintain a cutting-edge knowledge of Hubspot, industry shifts, and marketing automation proven practices
  • Executing testing and reporting for various marketing automation campaigns (including inbound, lead nurturing, lead scoring and lead management)
  • Provide continual reporting and analysis on program performance data and funnel attribution (e.g. pipeline and conversion rate reviews)
  • Measure, analyze, and improve campaign effectiveness including email and conversion metrics.
  • Research, recommend, and execute various 3rd-party integrations based on clients’ tech stack needs
  • Responsible for setting up new Hubspot portals and overseeing integration efforts
  • Share updates/recommendations proactively to the team
  • Contribute to blog content

Attributes and Skills: To perform the job successfully, an individual should demonstrate the following.

  • 2-3 years’ advanced experience using a world class MA platform, Hubspot experience preferred. Other comparable marketing automation platform experience such as Eloqua, Marketo, Pardot, Act-On welcomed.
  • Understanding of Google Analytics and SEO core competencies
  • Desired: Knowledge of HTML, CSS programming, strong experience in CRM and CMS functions within a marketing automation tool, preferably HubSpot as mentioned above

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