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Marketing Automation Specialist

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We are seeking an experienced marketing operations contractor to support our client's marketing organization in building and executing automated marketing campaigns including template and asset creation. The successful candidate will have a deep love of technology, troubleshooting, and is eager to implement new systems, tools and technologies to increase the efficiency and effectiveness of the broader marketing team. 

Responsibilities 

• Set-up, test, execute and track email campaigns, programs, web forms and landing pages in marketing automation system 
• Manage the development and maintenance of re-usable templates 
• Develop and communicate best practices for email campaigns, A/B testing, marketing programs, landing page creation 
• Responsible for the day-to-day administrative and maintenance activities in automation platform and CRM system 
• Provide first-level support for any issues arising from Sales or Marketing and act as a “power user” for both teams answering questions and providing assistance when needed 
• Communicate and manage the escalation of issues via support channels through to resolution 
• Create documentation/how-to-guides outlining processes and developed solutions as a reference for other team members and sales 
• Create and maintain marketing team email calendars 

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