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Marketing Automation Specialist

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Looking for a Marketing Automation Specialist to work on the Customer experience team. This person will be reporting to the Manager of Direct Marketing & Automation, and he/she will assist in the development, deployment and management of all outbound marketing programs. Must be adept in turning marketing requirements into personal, measurable experiences for millions. Responsibilities include Adobe Campaign management (not a MUST but preferred), Email Execution, Campaign Testing, Reporting and Analysis, Database Marketing and Project Management.

Duties include:
- Work with Marketing Project Managers to turn campaign requirements, content and creative into personal and measurable marketing campaigns via Adobe Campaign. (Note necessary but ideal)
- Manage marketing system infrastructure, including successful implementation, management and daily operations of Adobe Campaign
- Work with IT personnel to develop and execute processes and procedures that ensure data integration and consistency.
- Manage score strategy and implementation
- Ensure effective use of marketing automation and Salesforce tools for digital engagement work.
- Improve effectiveness of marketing programs through better data, better targeting, and better user experience design across digital channels

QUALIFICATIONS:
- A Bachelor’s degree, or equivalent experience required.
- 3 years related experience or an equivalent combination of education and experience.
- Extensive knowledge/understanding/experience with marketing automation and email, preferably Adobe Campaign (Neolane).
- Ability to successfully develop and deploy a wide array of campaigns and communications.
- Data savvy, working understanding of database architecture and queries.
- Resourceful with the ability to create within the constraints of a marketing automation ecosystem.
- Detail orientated with problem-solving abilities.
- Strong organization, time and project management skills and multi-tasking abilities.

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