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Marketing Automation Manager

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An energy client of Aquent's in San Francisco is looking for a Digital Marketing Manager, with solid marketing automation skills. Pardot experience is required!! Location can be in either San Francisco or on the peninsula. The role is a contract to hire position.

Job Duties:
Email Marketing
• Design, Test & Deliver bulk email messaging to subscriber base - Pardot
• Help support and drive lead generation

Website Administration
• Maintain & update existing content on website
• Optimize website for optimal SEO/SEM performance
• Create and optimize lead flow conversion opportunities and tracking of website visitors
• Research and implement new technologies for delivery of website content

Social, New, and Rich Media Marketing Strategy & Management
• Monitor all social media channels for feedback
• Act as voice of the company of all social media channels
• Manage and create content for a corporate blog
• Webinar/Webcast/Podcast creation and coordination

Internet Campaign Strategy & Management
• Cross-functional collaboration with sales operations teams to implement start-to-finish internet lead nurturing campaigns across all digital medium.
• Administer CRM to funnel leads from internet marketing channels to sales executives
• Administer marketing automation in Pardot for lead generation

Analysis & Reporting
• Provide monthly, and bi-annual reports on performance of lead generation activities.
• Provide monitoring and analysis of all digital and internet marketing channels.

Required Skills/Qualifications
• Pardot experience

Preferred skills:
• Social Media experience
Drupal experience is highly preferred

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