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Marketing Automation - Pardot

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Vitamin T is on the hunt for Marketing Automation Specialists. The perfect candidate will drive marketing success by creating, managing, executing, tracking, and analyzing marketing automation programs. If you love marketing automation and are a process-driven thinker who can organize, prioritize, and bring best practices to the table, we want to hear from you.

Responsibilities

Build best-practice marketing automation programs within the Pardot platform
Implement, manage, and track automation programs to generate leads, nurture opportunities, and drive product expansion
Monitor, analyze, and report on performance of every automation campaign and communicate results to key stakeholders
Proactively maintain the data integrity of Pardot and Salesforce databases, including establishing rules and operational campaigns to regularly scrub the database
Segment and leverage the marketing database for efficient and effective campaign targeting
Distill data from analytics and help implement improvements to our automated email programs
Standardize, clean, and upload contact lists into the marketing automation platform
Ensure that best practices are being followed to achieve maximum efficiency

Abilities and Knowledge:

Deep knowledge of Pardot (or equivalent marketing automation software), campaign creation, process, data management, and best practices in marketing
Strong understanding of Salesforce CRM and how it works with marketing automation
Strong understanding of workflow processes and systems within a marketing/sales cycle
Strong project management capabilities, including the ability to accurately specify project timeframes, dependencies and risk factors
Strong data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions
Strong knowledge of data standardization and normalization
Strong knowledge of the design and quality assurance for multi-tiered programs
Strong organizational skills, with attention to detail
Excellent interpersonal, written and verbal communication skills

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