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Marketing Associate

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This top social media company is looking for a marketing associate that will own a multitude of social channels end to end including content, moderation and campaigns.
• Help manage and optimize additional online channels (website, blog, email, etc.) to drive day-to-day and long-term performance
• Manage audience segmentation and plan, build and execute cross-channel digital marketing campaigns
• Design and implement test plans (A/B and multivariate) to understand drivers of response and value
• Responsible for writing digital marketing copy across various owned and paid channels
• Work cross-functionally with multiple internal/external stakeholders
• Drive campaign and team reporting and communicate results to key stakeholders
• Identify opportunities for technological and process improvement, quantify impact and help drive build vs. buy decision making and implementation

Skills:
• 3-5 years of digital marketing experience with track record of increasing responsibility
• Experience utilizing CMS platforms such as WordPress
• Experience with managing and launching websites
• Adobe Photoshop and other Adobe CC/CS experience a plus
• Expertise in at least one, if not multiple marketing channels (Web, Email, Facebook, LinkedIn, SEM, Display, etc.)
• Some experience writing/editing HTML
• Strong proficiency in Excel, SQL a plus
• Experience with Responsys, Marketo, Pardot, Eloqua or similar email marketing platform desired
• Experience building and executing end to end online digital campaigns (Facebook Ads, LinkedIn Ads, Display, SEM etc.)
• Experience with DFA or Atlas preferred
• Strong business acumen, written communication skills and quantitative analytical skills
• Fast and eager learner with ability to set direction and execute in a quickly evolving, sometime ambiguous environment

Education:
BA/BS degree in economics, communications, marketing, advanced degree a strong plus

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