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Marketing Associate

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Responsibilities:

  • Design, launch, evaluate, optimize, and scale advertiser growth programs
  • Utilize direct response channels like online advertising, print, direct mail, co-marketing, as well as retention channels like email marketing and onsite education, to cost-effectively target small/media business advertisers and drive growth throughout their lifecycle
  • ​Must have the ability to think about content strategies, landing page optimization, and driving growth as well as coming up with ways to message technical content more effectively

Requirements:

  • Strong problem solving and quantitative analytical skills
  • Microsoft Excel, Word and PowerPoint guru; Keynote is a plus but not required
  • Experience with content development, strategy and project management are requirements, and a key part of the role includes developing direct marketing copy
  • Statistical modeling expertise highly valued
  • Strong process and project management skills with successful experience influencing and leading cross-functional teams
  • Experience managing large scale direct marketing, retention marketing or online marketing campaigns a plus
  • Proven ability to build fact-driven business cases from management consulting or other relevant experience
  • I​deal candidate will be mid-level with 5-7+ yrs of experience specifically within digital marketing, marketing communications, account planning in ad agency, strategy consulting or a related field. Must be flexibility to work with change priorities
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Education:

  • BA/BS degree with strong academic background or equivalent experience

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