Marketing Associate - Site Experience/Kids Division
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The Marketing Associate: Site Experience – Kids position will create compelling online marketing messages based on consumer insights research, competitive benchmarking, historical results and innovation.
Key Responsibilities
• Own Toddler and Baby online marketing strategy from end-to-end
• Work closely with online buying teams and brand management to develop a deep understanding of Toddler and Baby seasonal assortment
• Partner with Brand Management and Buying to ensure brand and online business needs / goals are met
• Partner with Creative to ensure creative execution of Toddler and Baby seasonal messages are hitting off on marketing prioritization and business needs
• Work with buying, site merch and production to react to in season business needs for Toddler and Baby
• Own the US Site Calendar for Toddler and Baby messages and change management
• Work with web production team to ensure all marketing messaging is accurate and launched on time.
• Own monthly hind sighting for divisions and share out with key business partners
• Manage monthly competitive analysis, present insights on industry trends and best practices
• Work with Associate Marketing Manager to bubble up opportunity areas identified from testing, reporting & hind sighting, competitive tracking and ad hoc analysis
• Own weekly reporting as well as any ad-hoc analysis, sharing out results to broader team(s) for Toddler and Baby
Key Organizational Relationships: cross-functional and cross-regional marketing teams, production, creative and buying.