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Marketing Associate - Site Experience/Kids Division

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The Marketing Associate: Site Experience – Kids position will create compelling online marketing messages based on consumer insights research, competitive benchmarking, historical results and innovation. 

Key Responsibilities 
• Own Toddler and Baby online marketing strategy from end-to-end 
• Work closely with online buying teams and brand management to develop a deep understanding of Toddler and Baby seasonal assortment 
• Partner with Brand Management and Buying to ensure brand and online business needs / goals are met 
• Partner with Creative to ensure creative execution of Toddler and Baby seasonal messages are hitting off on marketing prioritization and business needs 
• Work with buying, site merch and production to react to in season business needs for Toddler and Baby 
• Own the US Site Calendar for Toddler and Baby messages and change management 
• Work with web production team to ensure all marketing messaging is accurate and launched on time. 
• Own monthly hind sighting for divisions and share out with key business partners 
• Manage monthly competitive analysis, present insights on industry trends and best practices 
• Work with Associate Marketing Manager to bubble up opportunity areas identified from testing, reporting & hind sighting, competitive tracking and ad hoc analysis 
• Own weekly reporting as well as any ad-hoc analysis, sharing out results to broader team(s) for Toddler and Baby 

Key Organizational Relationships: cross-functional and cross-regional marketing teams, production, creative and buying. 

 

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