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Marketing Assistant(Online Marketing/Email) Fashion Apparel

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Marketing Assistant- Must have experience working with email 

Global Fashion company

Online Marketing Contract Role,

North America: Email 

This role is responsible for strategic input and execution of emails for .com, North America. This position will report to the email team. 

Key Job Responsibilities Include: 

Own Flawless Execution: 

 Think customer first by evaluation the customer journey on all QA emails 
 Ensure emails ladder up to best business practices to optimize results 
 Responsible for flawless execution on all emails – QA images, linking, count approvals, etc… 
 Scrub marketing calendar to ensure it is aligned with the briefs 

Champion Process: 
 Identify opportunities and drive the team towards more efficient and effective process through partnership with production, CEM and email vendor 
 Meet weekly with site merchants to ensure marketing and product are aligned 
 Own and/or contribute to pre-season planning 

Drive Email Storytelling: 
 Manage in-season briefing process 
 Participate in seasonal hindsight that drives future messages 

Inform Business through Analytics: 
 Own weekly recapping making recommendations (both short and long-term) based on findings 
 Contribute to ad-hoc analysis (pulling testing and third party functionality results) 

Drive Innovation: 
 Executes email testing plan and SMS program 
 Provides input to the Email Manager to help inform testing plan 
 Lead testing including development of testing plan, test design, test execution and reading test results 
 Passion for mobile innovation 

Key Organizational Relationships: 
Customer Engagement Marketing (CEM), SalesForce Marketing Cloud (email vendor, Site and Promotions Teams, Buying, Creative and Production 

Leadership and Technical Skills Needed for the Position include: 
 Passion for and the retail/fashion industry and a track record of being customer-focused 
 Relentless attention to detail and quality assurance 
 Exceptional organizational skills 
 Ability to work in fast-paced environments, deal with ambiguity, and prioritize multiple projects 
 History of creating effective cross-functional partnerships 
 Experience interpreting key metrics to inform marketing strategies 
 Strong written and verbal communication skills and especially the ability to glean insights and tell a story from the data 
 Omniture experience (optional) 
 Experience working with an email vendor (optional) 

Minimum Qualifications: 
 2-4 years of marketing, CEM/CRM, or email vendor experience 
 Strong excel and analytical skills 
 Ability and willingness to quickly learn tools and processes 
 Drive and flexibility with schedule to meet business demands 

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