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Marketing Assistant

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The Email QA Specialist will play a critical role in the execution of all US and CDA emails, and will report to the Email Marketing Manager.

Key Job Responsibilities

Campaign Management
-Lead for email QA for daily US and CDA emails; ensure flawless and timely execution.
-Partner with internal production and design team to ensure accurate delivery of email creative.
-Ensure all marketing emails provide the best, most intuitive customer experience.
-Review creative against marketing strategy and provide effective, clear feedback to internal partners.
-Act as a daily marketing liaison with Email Vendor, ExactTarget.

Segmentation
-Partner with CEM on email circulation approval and file management.
-Maintain deep knowledge of customer data flow.

Reporting & Analysis
-Hindsight email performance (weekly, quarterly, and ad-hoc).
-Maintain back-end reporting and analyze data at a granular level.

Key organizational relationships
CRM, Email Vendor, Site Marketing, Creative, Copy, Production

Qualifications / Leadership Skills Needed
-Hands on email experience required. Background in online retail industry preferred.
-Detail-oriented, organized, and data-driven with expertise in Excel.
-Ability to multi-task in fast-paced, ambiguous environments.
-Proven ability to work effectively independently and as a team player.
-Excellent written and oral communication skills.
-Experience with online reporting (ex: Omniture), ExactTarget, and CRM a plus.
-1-2 years of relevant marketing experience.
-Passion for the retail/fashion industry.

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