These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Marketing Analytics/Digital Marketing Consultant

0 people like this description

Moz? Screaming Frog? Conductor? Know what these are? Maybe you should apply!

This is an extraordinary contract-to-hire opportunity for a savvy digital marketing communicator/consultant with a diverse background across multiple areas of Digital Marketing. You must work ON SITE in the Baltimore area.
You will dig into dashboards and pull deep dive reports and be able to translate the data into business insights and present your recommendations/strategies in a persuasive manner.
You will also have the opportunity to work with a variety of clients across all sizes and segments.
You will lead the development of clients’ digital marketing strategies, andl oversee implementation, management and optimization of these campaigns to maximize results.
Ideal candidates have an established track record of helping brands to use strategic digital marketing tactics to achieve their business, marketing and communications goals; they can provide strategic business insight to clients based on data from research and analytics tools; they think and prioritize strategically and they can multi-task across a wide array of responsibilities.

In this position you will:

 Oversee and direct digital marketing campaigns including SEO, PPC, Display, Video, Social and other types of digital media

 Work with clients to plan new websites via requirements gathering and information architecture planning for maximum optimized content delivery

 Manage and optimize paid digital media campaigns to maximize conversion and ROI

 Develop SEO strategies and oversee the implementation of SEO tactics for clients, including local SEO and link building

 Analyze website and campaign performance and ROI using Google Analytics, as well as other software

 Present analysis, insights and recommendations to clients using MS Excel, MS Word and PowerPoint

 Ability to think through, communicate and implement advanced website and campaign tracking solutions

 Work with clients to develop KPIs for their websites, search, email, social and paid media

 Develop, write and present client proposals for digital marketing programs

 Collaborate with key internal stakeholders to oversee and manage client campaigns

 Monitor emerging industry trends to stay up-to-date on evolving digital marketing opportunities

You should have:

 Bachelor’s degree in Business, Marketing, Communications or quantitative discipline

 3-5 years’ working experience in digital marketing strategy, website planning and campaign management

 Proven knowledge of online tracking and measurement best practices, including site, campaign, social, and SEM performance measurement

 Advanced level of experience using Google Analytics (Google Analytics Qualification is a strong plus)

 Proven experience and expertise with PPC/Display advertising, deep SEO and social media marketing

º Experience working with larger, enterprise level clients

(Certification in Google AdWords is a strong plus)

 Advanced level of experience in Microsoft Excel (creating formulas, pivot tables) , PowerPoint and Word

 Strong verbal and written communications skills

 Strong quantitative, analytical and problem-solving skills

 Self-directed, proactive and a strong attention to detail

 Team-oriented approach with the ability to work in a highly collaborative environment; proven ability to collaborate with clients and team members in a manner that leads to successful experiences for all parties

***this position will be based in Baltimore with occasional travel to Harrisburg, PA

Please reply with a resume and a brief statement that summarizes your relevant experience as it relates to the criteria of the position.

Thank you.

These job descriptions are examples. Looking for work?

Find JobsFind Jobs