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Marketing Analytics Specialist

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This top video streaming company has Marketing Scaled Programs support an overall mission to make marketers believers in the power of this top teach company to build their brands, today and for the future. As their scaled programs grow and evolve, they need an analytics-savvy applicant to help synthesize programs’ data into an automated executive dashboard, analyze the data and make recommendations for growth opportunities. The dashboard should spit out data in a visual, compelling way, showing KPIs and business impact. In addition to creating the dashboard, the analyst can consult with Scaled Programs colleagues to analyze the data and present data in the most compelling, visual way to drive business growth.

Responsibilities:
- Scope, plan, build and execute an automated Scaled Programs analytics dashboard.
- Gain understanding of the current data collected and how it can be optimized.
- Meet with owners of scaled programs to determine wish list and needs for the dashboard.
- Create project plan and key milestones and deliverables.
- Execute automated executive dashboard for use across scaled programs.
- Understand how to share data in a compelling visual way to inform business decision.

Required Qualifications:
- Understanding of strategic and competitive position and of online video advertising, and an interest in the impact of the video on people's lives
- 5 - 7 years of experience in digital marketing and marketing communications (on and offline).
- 5 -7 years of experience as a project management experience for large, complex marketing programs
- 5 - 7 years of experience with data visualization and analytical work, working with data to identify trends and make recommendations in corporate setting
- 5 - 7 years of experience using data to tell stories
- Proficient with spreadsheet software, data visualization, YouTube Analytics, Google Analytics, knowledge of Google internal systems a plus

Preferred Qualifications:
- Creative problem solver / Attention to detail / Analytical
- Preferred: Understanding of how to work/navigate YouTube/ Google
- Self-starter who is passionate about the digital space

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