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Marketing Analytics Project Manager

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  • This is a (6) month temporary assignment with potential to extend
  • Local candidates only please
  • 1-5 years of project management experience with an emphasis on paid digital media, web / ecommerce, and CRM preferably in support of marketing and sales functions in the entertainment, travel or amusement park industry required 
  • Must have proof of eligibility to work in the US as W2 empoyee

Our Fortune 500 Tourism & Hospitality client is looking for a Marketing Analytics Project Manager to add to their project team. If selected you would:

Responsibilities: 

  • Responsible for managing the day to day coordination, implementation, and data validation of the client's marketing attribution platform
  • This role requires a candidate with a solid project management and data validation background that will work on ensuring tasks are executed efficiently
  • Be the key liaison between attribution vendor and key stakeholders within the client organization
  • Managing project plans with deliverables and coordinating with key stakeholders to ensure timely delivery and consistency of data
  • Work on validating and confirming that the reporting output is accurate and adhering to the taxonomy and hierarchy set up by the marketing channels
  • Will represent the Omni-Channel analytics team in meetings pertaining to the new marketing platform and will work directly with marketing partners to ensure accuracy and proper aggregation for the ensuing modelling process 
  • Assist the data science team with information needed for event stream modeling, including taxonomy validation and data preparation. 

Qualifications: 

  • 1-5 years of project management experience with an emphasis on paid digital media, web / ecommerce, and CRM preferably in support of marketing and sales functions in the entertainment, travel or amusement park industry; or equivalent combination of education and experience
  • Demonstrated experience in managing projects with significant and far-ranging impact on the performance of the business in both the short- and long-term as well as requiring significant financial and resource investments
  • Very strong organizational and problem solving skills
  • Strong project management competency managing cross-functional roles without direct supervision
  • Experience in extracting and validating large datasets
  • Advanced experience with DoubleClick Campaign Manager (DCM)
  • Strong attention to detail.
  • Understanding of marketing attribution strategies.
  • A track record of performance meeting targets and objectives.
  • Demonstrated expertise in executing within or analyzing marketing channels such as Paid Media, Web, CRM, Direct, Social Media, PR, Search, and Ecommerce.
  • Expertise in understanding marketing integration between Paid Media, Web, CRM, Direct, Social Media, PR, Search, and Ecommerce
  • Passion for entertainment industry and guest experience optimization
  • Understanding of segmentation and targeting
  • Experience with business intelligence reporting tools and dashboards 

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