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Marketing Analytics Associate - Web/eCommerce

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Title: Marketing Analytics Associate - Web/eCommerce
Location: Dallas, TX

Fortune 500 eCommerce company in Dallas is seeking a highly quantitative analyst to join its Marketing Analytics team. This role will support Brand Marketing; helping evaluate short and long term effects of various marketing campaigns and measure Return on Investment (ROI). This position requires statistical skills and ability to work with large datasets. Candidates with a track record of working in fast-paced and data-driven environment will be preferred.

Responsibilities:
- Support the development of quantitative models that help marketers understand the effectiveness of campaigns, its ROI and Brand equity impact
- Partner with Analytics and Marketing stakeholders, with a focus on building methodologies to optimize brand marketing performance
- Perform statistical analyses to measure the short and long term effects of TV campaigns and its influence on Brand and competitive position
- Deep dive into Online Marketing test initiatives and identify growth and opportunity gaps
- Maintain existing models and proactively explore ways to enhance it.

MUST HAVES:
- BS/MS or equivalent in a quantitative discipline (Statistics, Econometrics or Operations Research)
- At least 1-2 years of experience in analyzing Online Marketing data
- Leverage analytical capabilities to build performance measurement frameworks
- Intermediate knowledge of SAS

Candidates must have the following skills and knowledge:
o Intermediate knowledge of SQL
o Ability to extract and combine data from multiple sources
o High level of intellectual curiosity and focus on generating action-oriented business insights

Ideal candidates will have:
o Ability to convey complex findings in a clear and compelling way one-to-one, in presentations and over email
o Experience in Online Retail or Lodging

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