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Marketing Analytics

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Our client is a huge financial services brand and seeking marketing analytics expertise!

Please see below and apply with current resume! They are looking for:
 

  • Analyst with skills in data analysis and interpretation

  • Assist in conducting analysis with guidance from the consultant

  • Assist in creation of engagement deliverables.
     

 

  • This role will collaborate with our campaign owners as they develop marketing programs across all stages of the client journey (prospects, new client, existing clients, and lapsed).

  • Types of campaigns include digital engagements, cross-sell, and up-sell campaigns. This role will also interface daily with our data partners to define data requirements for each of the campaigns.

  • This position will manage data requests, analyze data results, submit final lists to 3rd party partners, develop reports, and troubleshoot data issues.
     

What are the must haves for this role?    
 

Demonstrated experience in handling large data sets and relational databases. Proficient in data analysis and summarizing data into executive level insights. Ability to translate non-technical business needs to technical data requirements. Processing confidential data and transferring results to 3rd party partners. Detail oriented and ability to work both independently and with others.
 

What are the nice to haves for this role?    
 

Ability to influence stakeholders and work closely with them to determine acceptable solutions. Basic knowledge of CRM practices and approaches to customer targeting (propensity based). Understanding of FTP file encryption and data transfer methodologies.

 

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