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Marketing Analyst (UHGJP00049373)

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Seeking a Marketing & Social Media Analyst for a major healthcare client in Minnetonka.  This individual will lead the effort to grow and expand their social media capability in both strategy and execution.  Excellent opportunity to get into a large healthcare company!  Responsible for managing the Social Media Strategy within the M&R group. Includes management of current tools /platforms (ie. Facebook, Blogging, Twitter and Instagram) as well as looking at efforts to expand into new channels. 

Main Duties and Responsibilities: 
- Responsible for delivering on agreed social media marketing strategies for audience engagement with pages, updates and increasing leads and sales from social media 
- Responsibilities include planning editorial schedules, content engagement strategies and updating social media channels 
- Develop and plan organic social media content with key teams, develop blog content, manage paid influencer program, write design briefs and brief designers. 
- Monitor and participate in online conversations. 
- Handle social listening and insights, reporting analytics to inform content creation. 
- Management of Agencies if relevant 
- Plan and implement customer research and using the findings to feed into the online strategy to support the business goals (growth, retention, engagement). 
- Understand different business unit objectives and alignment of the social strategy In addition to managing social media platforms 
- Present findings to key stakeholders to drive the social media strategy and engage key users. 
- Identify new tools, including reporting tools to measure the strategy.
- Responsible for the blogging strategy to develop and influence key bloggers, “thought leaders” and brand ambassadors. 
- Define effective social media platforms to support the PR Strategy. 
- Evaluate and improve internal processes to support strategic planning and implementation. 
- Produce KPIs and insight to improve digital campaigns. 
- To be the company Expert and Consultant, to support the organization in the field of Social Media.

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